Back in July, I closed my second chapter with Ticketmaster to join a startup called UpKeep. Here’s why I believe this is one of the best career moves I’ve ever made, and why I couldn’t be more excited to be part of this amazing team!

What drew me to UpKeep were the following five distinct factors:

#1 The Purpose

To be part of such a quest rooted in helping those left behind by technology do their jobs better, and ultimately live better and have the peace of mind they deserve, is HUGE. Being part of companies that have a strong sense of purpose is something that matters a great deal to me. UpKeep fits that bill perfectly.

#2 The Business

Financial Health

Strong Demand

With over 2500 companies on the platform, ranging from McDonald’s, Marriott, Unilever, JET, Yamaha, USDA, to property management firms and independent contractors, the product is being used by over 250,000 technicians, managers, COOs, and reliability engineers on daily basis. With over 10M underserved workers in the US alone, UpKeep has just scratched the surface in terms of reach and has been growing at a pretty good clip quarter over quarter.


It’s also easily deployable to other countries and languages. Right now, we have international customers in France, Canada, UK, India, Australia, UAE, Netherlands, Germany, New Zealand, South Africa, and China, and looking to grow even more in those markets and beyond. This low overhead will continue to be critical as we scale big in the coming months.

Overall, the business is pretty solid and the market opportunity is over $4B. UpKeep is well positioned to take on more of that market share with its mobile-first product offering, low customer acquisition cost, and affordable subscription model.

#3 The Culture

The focus on the customers over revenue value, my favorite of all, is felt throughout the company every single day. It’s not hyperbole or grandstanding. It’s genuine and practiced by all. As someone who cared deeply about fans and how we served them at Ticketmaster, this culture felt like a perfect fit for me where I had a real opportunity to add to it in a positive way.

#4 The Founder

#5 Personal Challenge

At the end of the day, there’s always a consumer at the receiving end of every product. All products are B2C. In our case, the consumer happens to be employed by companies that buy our products. That doesn’t change the fact that we’ll continue designing those products for the very people that will actually use them.

At UpKeep, we believe in making the lives of the underserved labor around the world better through technology

It’s also an opportunity for me to learn all that it takes to scale a business 10x or even 100x or more. How to take a company public. How to work with VCs. How to raise rounds of funding. I find it all fascinating and I’m learning every day.

I’d love for you to join me on this amazing journey. I’m currently building out the team that will help us grow the company in product, engineering, and design. I’m looking for confident, humble, and passionate humans who believe in our quest. It won’t be easy, because nothing worthwhile is, but I guarantee you it’ll be a lot of fun ☺️ If you’re interested, check out our current job openings.

Here’s to the exciting adventure ahead! 🚀🎉🙏🏼

I think in stories, and sometimes I write them down.

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